Built by someone who's actually done the work.
Most agencies sell you a slide deck. We sell you outcomes, show our work weekly, and explain everything in plain English.
Ecommerce manager. CRO obsessive. AI-native operator.
Spent the last seven years scaling ecommerce brands — building Shopify stores, running CRO experiments, hiring agencies (and firing most of them). Learnt the hard way what actually moves revenue and what's just noise.
When ChatGPT hit, it was obvious where this was going. AI wasn't a feature — it was the new search engine, the new marketing assistant, the new operator. Most small businesses had no idea. Their competitors were quietly pulling ahead.
Started FoundByAI to fix that. One person, no offshore team, no fluff. If you work with us, you work with me. I build it, I show you, I'm accountable.
Four rules. No exceptions.
Plain English, not jargon
If we can't explain what we're doing to your nan, we're not doing it. Every report, every Loom, every call.
Show our work, weekly
Live dashboard. Weekly Loom videos. You'll never have to ask 'so what did we pay for this month?'
Local first
We only work with NZ + AU businesses. No offshore agency layers, no time zone games, no generic templates.
Long game over short tricks
We don't chase loopholes. AEO done right compounds for years. We're building moats, not hacks.
From stores to studios to AI search.
Started in ecommerce — built and scaled Shopify stores from scratch.
Went deep on CRO, ran conversion experiments across 50+ stores.
Built first AI automation workflows. Saw what was coming.
Started teaching AI growth on TikTok. 50k+ business owners followed along.
Launched FoundByAI to help every Kiwi + Aussie business get ready for the AI era.
Get your custom AI visibility report — free.
We'll scan ChatGPT, Perplexity, Google AI Overviews and Gemini for your business, benchmark you against competitors, and send a custom action plan within 24 hours.
- ✓Full scan across 4 major AI engines
- ✓Side-by-side competitor benchmark
- ✓12-point fix list, prioritised by impact
- ✓Optional 30-min review call (no sales pitch)
It should be you.
Get your free AI visibility audit. Takes 5 minutes. No credit card. No sales call required.